According to NRS reports, radio is the media with the highest and fastest paced growthprospects in the country today. The revised license fee structure - from a flat fee model to a revenue sharing one announced in 2005 has been an advantageous move for the Indian Radio Industry
Which radio station you listen to ? Radio City, Radio Mirchi or Big FM ? For the last 6-7 years, the radio era started back again. Lot of FM stations are starting up now a days and these three are the top among all.
The original avatar of Radio Mirchi was Times FM, which began operation in 1993. Until 1993, All India Radio or AIR, a government undertaking, was the only radio broadcaster in India. The government then took the initiative to privatize the radio broadcasting sector. It sold airtime blocks on its FM channels in Hyderabad, Mumbai, Delhi, Kolkata and Goa to private operators, who developed their own program content. The Times Group operated its brand, Times FM, till June 1998. After that, the government decided not to renew contracts given to private operators.In 2000, the government announced the auction of 108 FM frequencies across India. ENIL won the largest number of frequencies, and thus started its operations under the brand name Radio Mirchi.
So that makes Radio Mirchi (FM 98.3) the first one to make a revolution into India. Earlier available in the seven cities of Mumbai, Delhi, Kolkata, Chennai, Pune, Indore and Ahmedabad, now it is also available in key markets of Bangalore,Hyderabad & Jaipur ,therby taking the tally to 10 stations across India.
Which radio station you listen to ? Radio City, Radio Mirchi or Big FM ? For the last 6-7 years, the radio era started back again. Lot of FM stations are starting up now a days and these three are the top among all.
The original avatar of Radio Mirchi was Times FM, which began operation in 1993. Until 1993, All India Radio or AIR, a government undertaking, was the only radio broadcaster in India. The government then took the initiative to privatize the radio broadcasting sector. It sold airtime blocks on its FM channels in Hyderabad, Mumbai, Delhi, Kolkata and Goa to private operators, who developed their own program content. The Times Group operated its brand, Times FM, till June 1998. After that, the government decided not to renew contracts given to private operators.In 2000, the government announced the auction of 108 FM frequencies across India. ENIL won the largest number of frequencies, and thus started its operations under the brand name Radio Mirchi.
So that makes Radio Mirchi (FM 98.3) the first one to make a revolution into India. Earlier available in the seven cities of Mumbai, Delhi, Kolkata, Chennai, Pune, Indore and Ahmedabad, now it is also available in key markets of Bangalore,Hyderabad & Jaipur ,therby taking the tally to 10 stations across India.
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