Radio MIrchi More Information

According to NRS reports, radio is the media with the highest and fastest paced growth

prospects in the country today. The revised license fee structure - from a flat fee model to a revenue sharing one announced in 2005 has been an advantageous move for the Indian Radio Industry

Which radio station you listen to ? Radio City, Radio Mirchi or Big FM ? For the last 6-7 years, the radio era started back again. Lot of FM stations are starting up now a days and these three are the top among all.


The original avatar of Radio Mirchi was Times FM, which began operation in 1993. Until 1993, All India Radio or AIR, a government undertaking, was the only radio broadcaster in India. The government then took the initiative to privatize the radio broadcasting sector. It sold airtime blocks on its FM channels in Hyderabad, Mumbai, Delhi, Kolkata and Goa to private operators, who developed their own program content. The Times Group operated its brand, Times FM, till June 1998. After that, the government decided not to renew contracts given to private operators.In 2000, the government announced the auction of 108 FM frequencies across India. ENIL won the largest number of frequencies, and thus started its operations under the brand name Radio Mirchi.

So that makes Radio Mirchi (FM 98.3) the first one to make a revolution into India. Earlier available in the seven cities of Mumbai, Delhi, Kolkata, Chennai, Pune, Indore and Ahmedabad, now it is also available in key markets of Bangalore,Hyderabad & Jaipur ,therby taking the tally to 10 stations across India.

Radio Mirchi starts operations in Orange City

Tuesday - Oct 23, 2007
Televisionpoint.com Correspondent NagpurRadio Mirchi started its operations in Orange City on Tuesday, linking Nagpurians to India's hottest radio station at 98.3 FM.Says Sweta, a collegian at Hislop, "Radio Mirchi is special because it continuously plays your favourite songs and the latest Bollywood hits. Also, we get to hear our favourite film stars on air almost every hour.''Commenting on Radio Mirchi launch in Nagpur, Nandan Srinath, COO, ENIL (Radio Mirchi), said, "It's truly a proud moment for Radio Mirchi to launch in Nagpur. We plan to expand rapidly and the west zone is an important market for us. We expect the Mirchi style of programming to revitalise radio in Nagpur.''Added Raag Agrawal, station head, Radio Mirchi, Nagpur, "Radio Mirchi in Nagpur, like all its other stations, will have localised programming content with local news that you can use everyday, every hour. We are confident of winning the people of Nagpur with our unique programming and fabulous music."The channel broadcasts a diverse mix of shows, including Hello Nagpur (RJ Asawari), a breakfast show; Khoobsurat (RJ Soni), for the women of today; Total Filmi (RJ Preetam Pyaare), for the latest Bollywood gossip; Bumper to Bumper (RJ Vallari), for the latest buzz in city happenings, business & stock update, sports etc; Purani Jeans (RJ Milind) for retro music and Dr. Love (RJ Danny), a show which prescribes the best medicine for love-related problems

Radio Mirchi Areas of operation

Currently, Radio Mirchi has a presence in more than 33 cities, including the 6 metros of India:
98.3 FM - Ahmedabad Tagline "Radio Mirchi - It's hot"..
98.3 FM - Aurangabad, Maharashtra Tagline "Mirchi Sunne Wale Always Khush" Started On 23 July 2007.
98.3 FM - Bangalore It uses the tagline "Sakat hot maga!" in Bangalore.
98.3 FM - Bhopal Tagline "Radio Mirchi - It's Hot"
98.3 FM - Chennai It uses the tagline "Idhu semmma hot machchi!" in Chennai.
98.3 FM - Coimbatore Service started on November 2007 "Idhu semmma hot machchi!"
98.3 FM - Delhi "Its Hot"
98.3 FM - Gwalior It user the tagline "Gwalior Jhoome"
98.3 FM - Hyderabad It uses the tagline "Idi chaala hot guru!" in Hyderabad.
98.3 FM - Indore, Tagline "Radio Mirchi - It's hot..". India's first Radio Mirchi station was established in Indore.
98.3 FM - Jabalpur Started on 14 Feb 2008, It uses the tagline "Radio Mirchi - It's Hot"
98.3 FM - Kolhapur Tagline -" Radio Mirchi - It's Hot "
98.3 FM - Kolkata It uses the tagline "Michi shone j always khushi thake se."
98.3 FM - Mumbai It uses the tagline "Its HOT!" in Mumbai.
98.3 FM - Nasik - It uses the tagline "Mirchi Sunne wale Always Khush" &"Garam Ahe!" On AIR since 6 July 2007
98.3 FM - Pune Tagline - "Radio Mirchi - It's Hot" / Radio Mirchi - Tikhat Aahe!
98.3 FM - Patna
98.3 FM - Jalandhar
98.3 FM - Goa Tagline - "Radio Mirchi - It's Hot"
98.3 FM - Ujjain Tagline "Its Hot"
98.3 FM - Vadodara Tagline "Radio Michi Shune mon always khush "
98.3 FM - Rajkot Tagline "Radio Mirchi - It's Hot"
98.3 FM - Raipur head office, at Jabalpur
transmitting in Raipur via. Jabalpur (Started on 11th January, 2008)
98.3 FM - Varanasi - Services Started on 14 July 2007
98.3 FM - Kanpur - Tagline"Mirchis sunnewale always khush" and"Radio mirchi,it's hot"
98.3 FM - Lucknow - Services started on 14 August 2007
98.3 FM - Surat - Service started on 20 August 2007
98.3 FM - Nagpur - Service started on 18 October 2007.
98.3 FM - Madurai - Service started on September 2007.It's tagline is "Idhu semmma hot machchi !" (meaning 'It's too hot')
98.3 FM - Mangalore - Service started on November 2007
98.3 FM - Vijayawada - Service started on December 2007 Tagline "idi chaala hot guru!"
98.3 FM - Vizag - Service started on October 2007 Tagline "idi chaala hot guru!"
98.3 FM - Thiruvananthapuram- Service started on 28 January 2008 [1] Tagline: "Sangathi HOT aanu!"
It reaches out to almost 70% of FM radio listeners in Mumbai and Delhi. Radio Mirchi has started providing Visual Radio to its subscribers in Delhi from 25 July, 2006 onwards and in Mumbai from September 2006. It also has started its Visual Radio service from Kolkata recently.

External links
www.radiomirchi.com
www.enil.co.in - Radio Mirchi Corporate Site

Listen Radio Mirchi 98.3 FM Online here. You need not to install anything to listen live stream of Radio Mirchi. This is the streaming of Lucknow Radio Mirchi. This is a clear voice streaming. Just wait for some time, music will start playing after some buffering. Radio Mirchi is present in india in following citiesNagpur Bhopal Mangalore Vijayawada Jalandhar Marmagao Visakhapatnam Varanasi Rajkot Nasik Coimbatore Kanpur Raipur Madurai Kolhapur Vadodara Indore Patna Pune Chennai Aurangabad Lucknow Surat Delhi Bangalore Kolkata

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